MICF
The Show
Milan International Culture Festival will feature an exclusive one-day lifestyle and cultural exhibition, which includes a fashion show with performance elements. MICF will showcase an Exhibition Section, Runway Show Section, and an exuberant media package that will be a treat for the viewers, guests, and attendees. The main target of the Milan International Culture Festival is to bring together the traditional and modern aspects of Art, Culture & Lifestyle from around the world.
The festival is known for its ethnically and culturally highlighted fashion shows, lifestyle exhibitions, and artists’ performances. We bring in international performers, designers, and celebrities from South Asia, the UK, the USA, Canada, and the Middle East. Artists like couture designers, makeup artists, henna artists, jewelry designers, accessory designers, furniture/interior designers can exhibit their work alongside.
Concept
Before becoming one of the most important fashion capitals in the world, Milan has been a scene for art, theatre, and performance. Cultural capital, therefore, we can not find a better place to present a cultural fusion one of its kind.
South East meets the heart of Europe to celebrate its lifestyle and culture. Dance performances, craft shows, and acrobatic magic as a context for the catwalk, where fashion takes a new role – the ambassador to the heritage of Pakistan.
Canada has been in the business of lifestyle & fashion television programming and has specialized in Fashion Events such as Fashion and Lifestyle based trade exhibitions and shows from the last 15 years.
Media
We are making the cover of the fashion show [pictures and video] in partnership with the biggest Pakistan TV channel HUM TV. The biggest entertainment TV channel and most-watched Pakistani channel globally.
They are curating projects like Bridal Couture Week, Pakistan Fashion Week, HUM Style Awards, as well as they are the media partner to all major fashion events in South Asia.
Dubai Fashion TV – an international 24/7 TV and Web network exclusively dedicated to glamour, fashion & lifestyle, and sets the highest standard for excellence.
Fash Weekly – Canadian Fashion magazine the list goes on, as we are eager to welcome as many International media representative
EXPECTED ATTENDEES
We have created a platform for the international market to exhibit talent and services.
The current event is happening on “invitation only” bases . Media personalities, dignitaries, politicians and diplomats, local and international sponsors are on our “VIP Guest list”.
FASHION
SHOW
&
EXHIBITION
We are offering exhibition prepared booths and stands for sponsors, lifestyle brands, craftsmen, jewelers, upcoming fashion talents [clothing and accessories].
The exhibition space is also facilitated for the digital experience.
PAKISTANI
CELEBRITIES/TALENT
We are bringing on board the biggest hot Pakistani talents in performance art and design, as well as ambassador attendees for the show.
That includes big names in acting, singing, dancing, modeling, and fashion design.
VENUE
Porta Genova/ Navigli/ Tortona/ Ripamonti Brera
Ramp
Lights, SMD screens, Media booth Theatrical sitting,
Performance maintenance [hoop, stage]
MODEL CASTING
Despite taking Pakistani top models and show stopper talents – the casting for the runway will be done in Milan, scheduled with the fittings.
ON THE DAY
SCHEDULE
